Friday, October 10, 2014

AN INSURANCE ADJUSTMENT AXIOM: LOOK FOR COVERAGE



Michael Sean Quinn, Ph.D, J.D., C.P.C.U., Etc.
2630 Exposition Blvd  #115
Austin, Texas 78703
(o) 512-296-2594
(c) 512-656-9759
(Resumes at  www.michaelseanquinn.com)


            I started working on first-party insurance claims in the early 1980s.  I have been collecting data and literature on insurance adjusting, i.e., claims handling, ever since.  A fair amount of it is collected, explicated, and criticized in a couple of my essays from the 1990s, e.g., The Ethical Habitat of Adjusters.[1] (I used to teach ethics at various levels and business ethics of various sorts, first when I taught in the Philosophy Department at Southern Methodist University during the 1970s and 1980s, among others, later when I taught in an M.B.A. program. I also taught "legal ethics a number of times when I taught in the Law School at the University of Texas and then in a multitude of C.L.E. programs. 
   There is no really new textbook literature; most of what there was has been cited in The Ethical Habitat, and there isn’t that much new and interesting material.  (There is some newer “how to” literature, but most of it is common sensical.[2])  Much of the literature of insurance adjusting is like this, including much of the literature on ethics.
One short treatise by a frequent writer on insurance is—if or when anything more than poor—quite uneven, at least for use by lawyers.  For example, the author, who was a claims examiner for many years, tries to get to the idea of “good faith” in adjustment by suggesting that the key idea here is faith.  He then suggests that “there is a closer relationship between insurance and religion than many twenty-first century insurance practitioners suspect.”[3]  In addition the faith involved in insurance must be good faith. Therefore, it cannot be “weak, blind, inactive, or bad.  To be good faith must be based on correct theories, study, understanding, the building of relationships, and positive actions.”[4] 
Many of the values, norm, rules, and principles which govern insurance adjusting and which much be involved explicitly or implicitly in adjuster training are what intelligent junior high school students would list if the activity were described to them.  They would include
·         fairness,
·         objectivity,
·         listening carefully,
·         truth valuing (telling, accepting, &c.),
·         falsity rejection,
·         empirical evidence gathering, organizing,  and applying,
·         civility,
·         courtesy,
·         reasonable skepticism only,
·         honesty,
and so forth.  These are important values, of course, and whoever presents, argues, and advocated them as “Principles of Sound Adjustment” is right.
I will herein be suggesting a more subtle principle, and one which is less likely to be formulated by those unfamiliar with various aspects of insurance claims. I submit that there is at least one fundamental principle which is not usually appreciated or explicitly discussed.  This principle frightens at least some who are involved in insurance matters, even if they acknowledge its truth. In fact, I think I got fired once, some years ago,  as an expert witness by a well-known insurer when I mentioned it in my report.  I don’t think my report was even ever turned over to opposing counsel or to the court.  Such is the influence of panic and fear. Before I go further I say now that this principle is not outside all tensions, and it is these tensions which makes it interesting.  Figuring out how to apply this principle, given that it has some tensions with others, is not always easy.  This is particular true since opposing principles have foundations which are easier to see than their limitations.
This principle is not my invention.  I got it from one of the really great adjusters I have worked for, labored with, and learned from.  This principle applies to any type of insurance when the issue is the relationship between the insurer and the insured.  It may be entailed by whatever  “special relationship” there may be between an insurers and an insured; it may result in part from the counter-intuitive complexity of at least some insurance;[5] and it may result from the difficulty many people have in understanding various parts of insurance, e.g., the contract  language of at least some policies.
Starting in the early 1980s, I worked with and for Al Mueller (“Mueller”), then a senior boiler and machinery adjuster at Kemper.  That type of insurance had been around for a long time as separate types of polices.  It has been around virtually since railroads began—in fact, it’s substance has been around even longer built into ocean marine insurance.  Ships began to have machinery on board long before there were also railroads.  Some ships similarly began to have boilers long before there were very many miles of commercially-used tracks.  (As such, boiler and machinery has not been around as long as fire insurance, of course.)
Anyway, Mueller taught me a principle (i.e., fundamental norm or rule) which is important, if not crucial, for experienced adjusters, claims managers, and expert witnesses in many insurance cases, especially those suits where the policyholder  alleges  bad faith adjustment investigation or decision-making.  It has not played a—word for word--explicit role in reported cases.  The exact—and suggestive—words of the principle are not legally explicit quotes in textbooks, although they are often implied, as we shall see.  Still, the principle is central to the insurance litigation that pertains to adjustment, including all sorts of bad-faith cases, so it should be explicitly explored.  I often recommend to policyholder lawyers that they ask about this principle using exactly my words, and no adjuster so examine has ever denied the principle and all have agreed with it.  If fact, I have never met an adjuster who rejects it as a fundamental principle of sound adjustment.
Mueller was highly experienced and gifted at his job.  He understood machines, boilers, insurance concepts, and accounting.  He was tall, beautifully gray, heavily set, hard working and a very bright adjuster.  Mueller was personable, humorous, and loved a great dinner, no to mention a good wine.  He was also a smoker, as well as a chewer, of wonderful cigars, and a superb horseshoe player.  (Indeed, he retired to do precisely and virtually only the latter two of these.)  I have lost track of him, alas.  I have, however, not lost my vivid memories of him, his handling of claims, and what he taught me.  He was an excellent, honorable, heavy-duty, first-party commercial adjuster.  I never saw even the most confident policyholder accountant win-out over him, even when they tried hard and hit truths.  Not even highly complex fallacious though clever reasoning swayed him. It didn’t matter whether this reasoning was coming from engineers, impassioned client managers, or forensic accountants.  He believed in truth, sound argument, and justice.  He dealt with insureds and their advocates who were trying to expand claims illegitimately without anger and absent malice, but with logic, firmness, and patient. 
            By the time I came into contact with Mueller, I had a considerable amount of education, some of it quite advanced, much of it about values, logic, reasoning, and ethics, not to mention the law.   I did not then know much about what he did, however, whether it was looking at and examining machine disasters, judging the nature and size of physical losses, or thinking about a range of topics:   reasonable costs (e.g., of repair or replacement), reported costs, reviewing business interruption claims, data, and accounting, allocating losses to various different causes and/or temporal periods, and claims in general.  Fortunately, Mueller helped me learn lots and lots quickly.  Much of what he taught me was and is quite general across various first-party coverages.  I have been doing some of what he taught me ever since, and I don’t think I have ever deviated (at least—intellectually) from one of his major and fundamental principles of sound (and reasonable) adjusting he taught me.  By the way, I tell this story at such length as a coaching device.  Lawyers have much to learn from certain types of highly experienced adjusters, and they can be fun people.
Incidentally, the Mueller Principle or Mueller Maxim extends well beyond first-party coverage.  There is no reason to think that it does not apply or liability insurance.  I am inclined to think that the duty to defend is first-party coverage anyway, and that which much be investigated, to wit:  the live pleading, is simple enough to investigate—at least as a general rule. I also don’t see any reason not to apply this Principle to duty to indemnity.
The First Principle of Adjustment
The Mueller Maxim is this:  Look for coverage!  Perhaps this should be called “the Central First Principle” (“CFP”) of sound insurance adjustment.  My then mentor, Mueller, described it as the fundamental ethical principle governing all first-party adjuster conduct in processing claims.  The principle applies, he said quite rightly, no matter what kind of person or entity the insured was.  It didn’t matter, according to Mueller, whether the insured was likable or even honest, although honesty might have something to do with some features of adjustment, it was irrelevant to a right to appropriate payment if there was a covered loss.  Even the houses of gamblers, protitutes, swindlers, and con-people can sustain covered hail (or similar) damage and/or non-arson caused fires.   Some commercial buildings—say, whorehouses—may be a different matter, especially if the business activity conducted there was not described with appropriate accuracy in the application.  This is not a problem of adjustment exactly, although an adjuster may be the first to become aware of the problem.)  It does not matter, said Mueller, what the truthfully preserved covered claim was for or how well it was presented.   
Fraudulent claims are a wholly different matter, of course.   If Scott Peterson’s house burned from lightening, even he would have a right to coverage.  If he burned down the house in order to kill his wife, thee probably is no coverage, since there is no accident and there is a violation of the “Principle of Fortuity.”    
            Since 1985, or so, I have repeated this exact principle to many adjusters to determine whether they agree with, or subscribe to, it.  Not one has ever rejected it or expressly disagreed with it.  Many have stated that they learned the same principle in pretty much the same words from whomever it was who taught them.  Some of them have observed that CFP is a widely embraced principle.  None has ever rejected it.  
One of the other adjusters who mentored me, John Moyer (“Moyer”), also at  Kemper for many years, but now an expert witness in insurance matters, also subscribed to the Look for coverage! Principle for many years, taught it during that lengthy interval , and still embraces it.[6]  Moyer is much shorter and more trim than Mueller.  He is not gray and he, too, has always been a heavy smoker.  Interestingly, Moyer was a boxer in his youth but had been an insurance claims man for many years.  For one of these reasons, Moyer seemed to love, at least some, lawsuits.  They often involve a kind of “sparring,” alas.  His experience as an adjuster was much more diversified than Mueller’s, and he held more senior positions.  Moyer seemed to enjoy squared-off debating more than Mueller, but he was also fair, but he subscribed to CFP with conviction.
Moyer regarded this proposition as thoroughly true, even though Moyer had skeptical and even cynical streaks.  Maybe boiler and machinery claims are invariably more honest and less expansive than other kinds of claims.  Moyer knew that his moderate skepticism was something he had to work with, solve, and overcome (at least sometimes, when he obeyed CFP.  He also know that if his cynicism ran any deeper and it did—or where less easy to set aside and/or defeat—embracing CFP as a practical matter would be very difficult.  One of the attitudes about human-kind which makes being an adjuster extremely difficulty is a universalistic, strong belief that most everybody trends toward dishonesty to a considerable extent whenever it well may be to their advantage.[7] 
According to Moyer, CFP is a widespread fundamental directive across the entire insurance industry, including at least the duty-to-defend component of third-party coverage.  After all, many responsible adjusters read plaintiffs’ petitions (or, complaints) broadly to see if there is a duty to defend.  Moyer didn’t love unjust lawsuits.  He seemed to love exactly three types of suits:  (1) those which defended attacks on policyholders; (2) attacks upon insurers that had behaved justly; (3) defenses of insurers against immoral screw-jobs conducted by insureds.  He did not love defending insurers that denied complex claims based upon subtle, tricky distinctions.  (Moyer used a confidential—indeed, secret—early first principle:  Insurance and sophistical subtlety in the claims process do not mix well.  (Moyer would never tell me whether this principle covered both insurers and insureds.[8]  I have also wondered if the “Moyer Principle” should apply to the interpretation of complex, specialized high-priced commercial policies, especially credit insurance and intellectual property insurance.)  
Moyer also told me that he systematically and repeatedly taught CFP in training courses.  He said, however, that the principle was and is, to some degree, also unintentionally undermined in many training sessions.  According to him, this is  because so much attention was, is, and must be devoted to exclusions.  Moyer thought that the huge amount of time and attention spent upon exclusions tends to focus the attitudes of new adjusters on getting out of coverage, rather than on finding it.  Intellectually, attention and dominant attitude are not always trained together, he said.  The amount of training-time for exclusions, of course, has to do with the number of words involved in applicable exclusionary lists, as opposed to the usually quite short positive policy sections setting forth coverage.   “Insuring Agreements” come first, but they tend to be short and simple-looking.  The specificity versus generality of the two substantive sections is often forgotten. 
Furthermore, complex definitions set forth in policies often play larger roles in understanding and construing exclusions than they play in dealing with coverage agreement sections.  Some definitions are simple and short.  Often some of the most important of these definitions appear first in the Insuring Agreements.  Often definitions are long and more complex.  Some of these are to be found in the Exclusions Section, as opposed to the general definition section.  (Of course, such is not always true.  In some third-party liability policies, for example, there are relatively simple definitions in the insuring agreement, e.g., “bodily injury” and “property damage” and the more complex definitions only came up elsewhere, e.g., “products-completed operations hazard(s).”)
  Curiously, some definitions are both simple in wording and complex in meaning and function.  Consider “occurrence.”  It is simple so long as “accident” is the only definition that matters.  It is complex if the temporality of the accident matters.)  In contrast, many Directors and Officers have complex definitions incorporated into the Insuring Agreement, e.g., “loss,” “wrongful act,” and “claim.”   
            As a lawyer, I have taken the depositions of numerous adjusters over the years and I have prepared witnesses for and/or defended more than a few such adjuster depositions, as well.  (I am counting adjuster supervisors and “Claims Department” executives as adjusters.  That is—after all—usually how and where they started.[9])  Both series of events have happened in a variety of contexts, for example, bad faith cases, commercial subrogation cases, lost policy suits and disputes involving various types of policyholders with a diversity of coverage problems.  (Of course, adjusters are not usually witnesses in premium suits.)  Not one of this adjuster-witness has ever denied the significance or wide applicability of CFP, when I have asked about it in a deposition, while preparing testimony, or at trial.  Virtually all of them have said that they subscribed to it, that their (previous) insurer-employers did so, and that the current insurance company employing them did so as well.  From time to time adjusters have said that they don’t really fully understand CFP, but every one of them who subscribes to and/or is familiar with CFP has acknowledged over the years that it has been a—if not the—fundamental norm governing sound adjusting.  Many have said that the proposition or the idea was foundation for, integral to, or at least, involved in their training.  Significantly, first principles are seldom fully understood, even by the profoundly learned or wise.[10]  Occasionally, adjusters have worded CFP somewhat differently.   One substituted, Search for Coverage; another said, Look around for what else might be there; a third wondered if Pay expansive and creative attention was the same. 
            Sometimes, as I already indicated, I suggest to other lawyers representing policyholders that they ask adjusters appearing as witnesses about the maxim Look for coverage!   This often happens when I am working as an expert witness for a policyholder – a less-and-less infrequent occurrence as the years go by.  Many have followed my suggestion in depositions.  None of these lawyers has ever told me that an adjuster rejected CFP.   Indeed, they consistently say quite the opposite.  I often ask these lawyers about what the adjuster-witness says, and frequently I read their depositions.  The answer adjusters give is always the same:  CFP—or its equivalent—is true, helpful, endorsed, taught in training classes, fundamental and frequently recognized.   It is usually regarded as a fundamental  principle of adjustment ethics or an important moral principle of the profession.  I have never hear of an adjuster who rejected or denied it.
(By the way, a frequently tell lawyers representing insurers to educate their adjusters to this principle.  This knowledge helps avoid unnecessary rhetorical difficulties.  In addition, if the claims process is thought through from this point of view, and conceptualized in terms of it, problems can be avoided.)
            Obviously, it is important to keep in mind that the principle Look for coverage! does not entail, imply, or even suggest,  the imperative, Find coverage! Looking for something and finding it are not the same.  If something does not exist, it cannot be found, even if someone looks hard for it.  Similarly, CFP does not entail or imply, though some think it suggests, the principle Use all your efforts and energy to find coverage and do absolutely nothing else!  Furthermore, CFP does not imply or suggest this principle:  Always conduct a totally full and absolutely complete investigation.   This principle means that a full and complete investigation could be accomplished only if everything was looked at, everything was examined, and no stone (whether factual, linguistic, or legalistic) at all was left unturned.  Nothing short of all these would constitute a full or complete adjustment.   If the first inquiry of a CFP establishes without significant doubt, for example, that there is no coverage of any kind, that no actionable act or event took place, that no policy existed at any relevant time, or that no injury and/or damages have been sustained, it is not necessary to look further or elsewhere, to look more deeply, or to examine something else which might be claimed to be relevant.  Many policyholder lawyers adopt the four “principles” beyond CFP reviewed in this paragraph, at least for rhetorical purposes.  They sound good.  Lawyers for insurers should carefully consider demolishing these suggestions, however, through logic, law, and expert witnesses.             Pragmatism, as well as logic, applies to the real world.   The fact that a sentence sounds good does not make it true.  Looking for something—even a complex and/or abstract something—does not imply looking forever, looking absolutely everywhere, or paying out all assets—whether available or not—to finance the search. The principle Look for coverage! may be a nearly absolute imperative, but it is not  completely absolute, universalistic (in the sense that there are no other significant principles),  or infinite in terms of width, depth, or diversity.  At the same time, it is not shallow, narrow, or simplistic.  It is tied to insurance policies and none of them have the last three characteristics.  The principle Look for coverage!, even with the exclamation point, is not the same as the principle Find coverage! which is the “asserted axiom” of at least some policyholder plaintiff’s coverage lawyers.
Thus, CFP probably does, at least empirically, nearly entail the following complex principle, however:  Use reasonable and actually appropriate knowledge, intelligence, imagination, and energy in dealing with a claimed loss—whether finding it or analyzing it—and thereby find coverage within the terms of an existing and applicable insurance contract.  At the least CFP suggests and supports this principle in a powerful way in the practical context of the real world.  Genuinely, finding coverage entails that the terms of the policy control.  Finding coverage presupposes the existence of a contract.  Finding coverage, i.e., finding something actually covered by the contract, is not the same as finding some loss or other.  Finding coverage does not require distorting the meaning of the policy.  Something has to exist to be found.  Inventing or imagining something and finding something which already exists are not the same.  That actually would distort coverage and undermine the idea of insurance itself.  Imagining a unicorn does not create a unicorn, any more than imaging long-gone dinosaurs bring any back to life.  Remembering Napoleon, Edmund Burke, or one’s long-gone grandparents, does not bring any of them back to life or actualize them currently in any—except a subjective—way. The function of imagination in insurance adjustment is the same as it is in science and the law.  It is not a foundation for evidence or proof; it is a foundation for hypothesis, as it functioned in the first—March 15, 2007--episode of the new TV detective show RAINES.  Fundamentally, insurance adjustment is an empirical discipline.
Alas, this just formulated principle is too long, too wordy, and too complex to be workable as a slogan, maxim, or stimulating ideal in teaching contexts or trials.  Some expert witnesses will say they don’t really understand it.  Perhaps some don’t.  This observation is especially the first time someone hears it, even if that someone is experienced and/or knowledgeable.  Some adjusters will say the same thing.  Simple wordings can be important.  It can guide; it can inspire; and it can be grasped quickly. Of course, it can also be misleading. 
The principle Look for coverage! is of enormous social and economic significance in the context of a capitalistic economy.  One of the fundamental principles for all businesses in anything resembling a capitalist order is:  Maximize legal profits!   Any insurance company which follows this principle will have a pervasive and powerful temptation to minimize (or, at least, reduce) claim-based payments.  Insurance companies have money.  They received it mostly from policyholders.  Insurers cannot boldly, timely, and simply maximize profits, at least from an absolute point of view, if they pay money out on claims.  For this reason, one temptation that every insurance company faces is to find as little coverage as possible (or, as little as they can get away with).[11]  On the other hand, the temptation to maximize profits, while apparently or superficially dictated by economic principles, is: (i) inconsistent with the fundamental purpose of insurance; (ii) inconsistent (therefore) with the social purpose of genuine and justified insurance companies; (iii) will lead to the long-term death of insuring companies; (iv) will trigger negative governmental regulatory reactions; (v) will breed lawsuits; and historically one of the probably foundations of both common law and statutory bad faith law. 
Of course, lawsuits cost enormous sums of money.  Legal services in business controversies are especially expensive, not that they are cheap anywhere.  Further, lawsuits can be lost.  When lost for good, e.g., after big-time discovery, negotiations, trial, and appeal,  they can even more expensive for insurers than ordinary laws suits.  This is especially true, of course, because of the spectre of  statutory and/or common law bad faith, in addition to coverage and perhaps two expensive sets of legal fees.  Thee is also, of course, negative  publicity,  and even now there are class-actions.  They both  raise the overall price of coverage based litigation even further.
            Any insurance company following the principle, Avoid admitting coverage and paying claims in their correct amount whenever possible in order to maximize profits! is profoundly immoral, as well as sometimes  illegal, since its conduct is anti-contractual, conceptually inconsistent with the very idea of insurance, deeply unethical, and so forth.  Consequently, insurance companies need to train those in charge of examining and adjusting claims to play a role which is fundamentally inconsistent with what is, at least, a strong business-based temptation. 
Economic theory embraces the legitimacy of self-interest.  Of course, given that insurers should receive only reasonable premiums and pay all legitimate claims fairly, they should—given these two limits and within their context—appropriately maximize profits.  There is no inconsistency between the purpose of an insurance company and the correct payment of genuine claims.  However, there is an inconsistency between a company successfully taking all of its income and maximizing profits upon the receipt of those funds and the paying claims at the lowest possible level it can get away with.  Hence, if for no other reason, CFP needs to be a central part of the dominant mental processes of every adjuster, and it is one of the very foundations of adjustment morality and ethics.  It is not the only one, even if it is fundamental in practical contexts, given its actual meaning, i.e., given the actual and literal meaning of its words.
Does CFP Create Fiduciary Duties?
The significance in centrality of the principle  Look for coverage! does not entail or imply that an insurer is the fiduciary of its claim-making insureds.  An insurer’s obligation to look hard at relevant facts, and even its obligation to look expansively at both language and facts to determine whether there is coverage, does not create fiduciary duties.  The proposition that Insurers are not (usually) the fiduciaries of their insureds is not entirely undisputed.  Nevertheless, it is probably true.  Truth or falsity here again (probably) does not matter from the point of view of sound adjustment, although it matters from the point of view of litigation rhetoric.  It is certainly true in many jurisdictions for ordinary claims. 
One characteristic of fiduciary duties is that the fiduciary must treat as superior to its own the interests of the person or entity for which it is a fiduciary.  There is nothing about CFP which entails any such tilting differentiation in favor of an insured.  Sometimes, however, insurers are said to have special relationships with their insureds.  Usually, this means that the insurer must treat the interest of the insured as equal to its own, though sometimes courts erroneously assimilate the special relationship to the fiduciary relationship.  When viewed correctly, special relationship balancing is different from simple third-party relationships between business and customers, and it is not the same as a fiduciary duty. 
In addition to the foregoing, fiduciaries are frequently said to have the following duties, beside the one already mentioned.  Probably, non-fiduciaries have at least roughly the same level of high-duties.  Attorneys, for example, are said to owe their clients the highest fiduciary duties.  Obviously, if there were not different levels, attorneys could not have fiduciary duties higher than those of some others.  In any case, here are some of the fiduciary duties:  good faith, trustworthiness, careful observation of the relationship, scrupulous in administering the relationship, complete and total honesty, very substantial openness, very substantial candor, no deception, no concealment, full and fair disclosure of facts, complete and total maintenance of client confidences (a fiduciary duty, at least attorneys have, but also which some others have), and so forth.  It seems quite clear that if an entity lacks any of these duties at any level, then it cannot—in any complete sense—really be a fiduciary. 
At the same time, it is quite clear that insurers do not always, and under all circumstances, owe insureds candor and openness.  Thus, for example, if the policyholder-claimant is lying to an insurer, the insurer might wish to keep its skepticism, its contrary evidence, what other witnesses have said, and so forth, to itself until its review of the claim is elaborated.  Thus, a full and complete disclosure is not at all times required.  At the same time, it is perfectly true that most insurers, most of the time, owe first-party policyholder-claimants some good faith, although—perhaps not—uberima fides, absolutely the highest good faith lawyers owe clients. (Obviously, there is much more to be said, but the fundamentals of the case are against fiduciary status is established.
Interestingly, in a book I have already criticized, Ken Brownlee, who frequently writes on adjustment, correctly observes that insureds must trust their insurance companies.[12]  Here is what he writes:  “The insured must place considerable trust in the insurer to be there when a covered loss occurs.  In exchange for nothing more than a promise and a stack of printed paper from an insurer, the policyholder may pay hundreds or thousands of dollars.  That is an expression of faith on the part of the policyholder.”  Indeed, if Brownlee is right about the necessary role of faith, in a capitalist economy, where each business is expected to maximize its profits, this trust based on the money and history may be thin.  Perhaps that’s why there is so much public skepticism about insurers in ordinary, routine discourse.  Then again, Brownlee’s faith may be a complex notion involving faith in several different institutions, including the justice system.   
Some Implications of CFP
            CFP has at least three major implications.  Each of them apply under all circumstances.  The first two of these implications are extensions of CFP, or are very much like extensions.  The third one is a qualification and may constitute a kind of limitation.  Looking for truth and accuracy sometimes requires moving over the same grounds more than once, though not with mere repetition. 
            Looking Beyond.  First, when an adjuster looks for coverage, the adjuster is looking beyond the language of the proof of loss or other report of the claim.  If, for example, the owner of a commercial building reports that it has sustained storm damage to its roof as the result of a huge rainstorm—perhaps a storm with hail, lightning, wind, and so forth—the adjuster needs to look beyond the roof.  This much has already been discussed.  The point grows larger, however.  The CFP-bound adjuster needs to go into the building and see what happened below the roof.  If the roof is damaged, some of the rest of the building may have also experienced some damage from the storm as well.  If the roof of the building is covered for storm damage, it’s probably covered for damage inside the building as well.  External walls may also need examination.  Similarly, there may be damage under the building or there may be two or more covered structures on the insured property.  CFP may include them all.  Then again, maybe not!  As we shall see, this implication has limits. 
            Adjusters should not restrict their looking to the policyholder’s chosen language in either the proof of loss or the earlier report(s).  Most policyholders are not insurance professionals.  Most policyholders are trying to get their claim to the insurer quickly so that they can obtain a coverage decision, and then begin repairs or replacements.  Thus, the principle Look for coverage! is designed to help insurers and their adjusters be helpful to the insureds.  Insurance is to protect insureds.  The “precise” wording of the claim, and the common understanding of contract language, it does not require that any of these be ignored, forgotten, disproved, or contradicted.   Acts of looking beyond obvious facts are always appropriate and usually required.  CFP is the key foundation to this idea. 
            One also wonders whether an insurer has a duty to inform an insured about the presence of extensions of the reported loss or of different losses which have not (yet) been reported.  Does an insurer have a duty to say to an insured, “You have made one claim, but now that I look at your building, it seems to me that you may have a second claim.  It may be even more important that the one you have reported.  Look up there.  Feel this.  Sniff that.”  If there is a duty, what sort of duty is it?  Is it a legal duty or simply a moral duty?  Would it make any difference if the insurer were a fiduciary of the insured for some reason in the contexts of adjustment? 
            Actually Look.  Second, as long as an adjuster is at a building looking to see whether there is coverage and if so how much money needs to be paid to cover damages, the adjuster needs to look beneath his own memory of what the policy says.  Often, adjusters actually need to take an actual look at actual policy language.  (There is much to be said for actuality.)  Often, the adjuster does not need to read deeply into the language of the policy.  Often, the language is clear on its face.  Sometimes, however, comprehensive, thoughtful, and even deep-readings are necessary.  Indeed, looking for coverage in complex cases often requires that policies be studied.  If there is a pattern of omission in adjustment processes, this is it.  Perhaps this is why so many insurers are hiring frustrated, tired, or disgusted lawyers to come in-house – either as adjusters themselves, or as easily reachable, quick thinking, highly knowledgeable coverage counsel, or both.  I once saw a whole series of lawsuits arise involving plumbing losses in houses because a very good and very experienced adjuster thought he knew what a standardized policy said, but was wrong.  This particular adjuster was so experienced, so honest, and was (or appeared to be) saving the insurer so much money (at least from temporary appearance), that the supervising examiner never really checked the adjuster’s work.  Unfortunately, the adjuster had misread (or, misremembered) the policy.   Looking for coverage requires that the policy be grasped, and often this imperative requires that the policy actually be looked at in an adjustment process.    
            As already indicated, although the actual language of an insurance contract ultimately controls insurer liability, the same is not true for insurance claims.  Policyholders do not always understand what they have said.  They do not always understand what could or should be said under various circumstances.  Adjusters should not even regard themselves as governed by recorded statements.  Those doing claims need to look beyond the language actually used by the policyholder.  They need to look deeply into language used in the claim, the needs of coverage, the needs of the insured resulting from injury, and the spirit of the claim, as opposed to its literal formulation.  In following CFP, adjusters need to encourage the policyholder to say more; the need to inquire about what else could reasonably be said; the need to try and get the whole story, even if the whole favors the policyholder when a mere part (already given) does not.
            Moreover, the language of policies is not always clear, even though this linguistic fact may not be known in advance.  When policy language is less than clear, the adjuster needs to look deeply into the language of the policy and think about what it might reasonably be taken to mean under the actual circumstances of the claim.  This is proof of required looking.  Adjusters should not simply automatically accept the way the language has been interpreted in the past by insurers, even standardly.  Linguistic habits of the past do not always determine actual meaning, especially in new circumstances.  This is especially true with words like, “occurrence” and “accident,” which are extremely important in liability policies.  They have already been discussed briefly.  The word “pollution” may also have the same problems. 
            Look For.  Third, should an adjuster looking for coverage look around damaged premises, for example, to see whether there are covered injuries and damages which haven’t been claimed?  Parts of this have already been discussed.  Part of the answer depends on the type of damages involved, as well as the types of claims.  If there are multiple damages, then, even if they have not been formulated and even if the explicit claim which has been made is illegitimate and not covered, arguably, the adjuster should, at least, consider carefully informing the policyholder of existing claims and should probably do so.  Such is what taking care (or caretaking) expansively is all about. Insurance is an industry—it is a business—the purpose of which (at least among others) is to protect some people, i.e., policyholders, from certain types of losses. Insurers are designed to reduce a certain ranges of risks—risks of loss--facing policyholders.  Insurance companies are designed to provide care to policyholders under some circumstances. 
            CFP has several dimensions:  looking at already relevant facts, looking at and through claim and contract language, looking for at least some other possibly relevant facts, looking for policies or evidence thereof, and possibly looking for other, perhaps, covered injuries and damages.  In this context, adjusters need to be mindful of what may constitute a claim.  It should therefore be remembered that even the term “claim” is ambiguous.  In the context of adjustment, the insurance generally, the term has several meanings. 
(1) Insureds make claims for first-party insurance coverage and payment.  These are not claims against the insurance company.  They are part of the contract.  Insurance policies provide coverage for losses.  Letting insurers know about the existence, nature, and size of a loss, makes a claim.  Claims are, at least in the abstract, contemplated as a genuine part of the insurer-insured relationship from the beginning.  (Completely fraudulent or fraudulently expanded claims are claims against the insurer, since they are not genuine.  This is certainly how the insurer will feel about them.[13])    
(2) In the context of liability insurance, claims may be made against insureds.  The insured may turn them over to the insurance company.  As claims against insureds develop, sometimes, those claims are made against insureds.  It also happens before suits are filed.  Auto liability claims are often like this.  It sometimes happens in filing suits and in amendments thereto.  This sometimes happens in the context of litigation, for example, when an insurer is defending under a reservation of rights, the underlying claim against the insured is settled, and then there is an assignment from the insured to the tort plaintiff.  All over the country, courts seem to be getting more flexible about tort plaintiffs suing both insured defendants and liability insurers in the same lawsuit. 
(3) Claims are sometimes made by insureds against insurers.  This happens when insureds believe that insurers are not adjusting claims properly, or that they ever refused coverage when they should have admitted.  In other words, sometimes, this means that the insured is pressing for a type of coverage or an amount of coverage which the insurer has tried to deny on the basis of good reasoning.  In the alternative, the claim can be against the insurance company because the insured is accusing the insurer of being irrational, dishonest, or outside the purview of good faith.  A claim against an insured can become a claim against a liability insurer in various ways.  Sometimes in the liability context, a claim against the insurer will come from the person or entity making the original claim against the insured.  Sometimes it will come from the insurer himself. CFP is relevant to claims in all three senses of the word “claim” in various and different ways. 
            CFP entails that adjusters should be trying to find some coverage following a claim.  The entailment exits in liability insurance contexts.  As already indicated, CFP  does not imply that they should actually find, as it were, coverage, if it does not exist.  This is not finding coverage; it is inventing coverage.  It is not the case that good adjusters shall find some coverage in or close to it in every claim.  CFP implies that insurers and their adjusters should be discerning in observational powers expansive in thinking and interpretation, but it does not imply that the adjusters should set out to undermine the language of the insurance contract or the  insurer.  Looking for coverage does not imply creating it by (even sympathetic and/or empathetic) fictionalization.  Adjusters are seldom novelists or writers of other kinds of fiction.  Instead, CFP implies (although it is not implied by) the propositions that (1) adjusters should be appropriately knowledgeable; (2) adjusters should be objective; (3) adjusters should not be biased; (4) adjusters should be fair; and (5) adjusters should be impartial.  Adjusters should not restrict themselves to what the insured says or has said.  In the end, they should restrict themselves and the insured to the actual facts found, after an effort is made to observe all relevant and potentially relevant and observable facts.  Cupboards need to be opened.  Refrigerators need to be pulled away from the way.  Attics and basements need to be inspected.
Sometimes applying CFP has to do with policy language.  Sometimes it has to do with facts.   Analyses of facts are not always driven by CFP.  Sometimes, they are driven by what cannot be found.  This parallel has already been discussed.  Here is an excellent example of one relationship between looking for coverage and facts, which have not been discussed yet.  A man owned two houses.  One of them he lived in most of the time in a large city.  The other one was a vacation cottage 150 miles away.  The vacation cottage was next to the lake.  It was used for fishing on the weekends. It was used in the summer.  It was a log cabin (sort of), obviously, made mostly out of wood.  The country cottage was an old building.  It had been painted many times. 
Both buildings were insured.  The insured was in severe financial trouble and needed a cash infusion.  For a month or so, he announced to everyone he knew that he was going to take a week off from work and “fix-up” the country cottage.  The first thing he was going to do, he said, was clear the layers of paint off the floor, sand it down, and restore the beauty. 
One weekend, the insured went to his cottage, and moved all of the furniture in the cottage out into the yard.  He then poured chemicals on the floor, ostensibly so that he could begin clearing out the many layers of paint.  The insured was a smoker.  After pouring gallon upon gallon of the paint thinner on the floor, he went outside to smoke a cigarette.  He stood with his back to the house.  He had brought a box of fireplace matches outside with him.  He struck one to light his cigarette, and tossed it over his shoulder.  The match landed on the outside porch, which was itself wood, heavily painted, and thoroughly covered with paint thinner.  The cottage burned to the ground almost immediately. 
In the context of his claim, the insured told the story as recounted.  He made no secret of the fact that he was in financial trouble and needed money.  Naturally, it occurred to the insurance adjuster that the insured may have burned down his own cottage.  The adjuster asked the insured bluntly if that was what he had done.  The insured hesitated; smiled slightly, and there was a dance of achievement in his eyes.  Very quickly, however, the insured unequivocally denied that he had deliberately set fire to his house. 
For years, the adjuster was absolutely convinced that was precisely what the insured had done.  At the same time, the claim was promptly paid.  There is no way in the world arson could be proved.  There was no way in the world that a claim should be denied and taken to court.
(Things could have been at least somewhat, different if the insured had used the box of matches to light the cigarette of a genuine smoker, other than himself, and then flipped the match over his shoulder.  Things might have been different if the insured had become a smoker for the first time only recently and, therefore, did not have at least a long on-off smoking history.  It would make some difference if the insured had a history of having destroyed things he owned or burned them and so forth.  The insurer’s investigation, however, indicated none of these as possibilities.) 
Some Other Basic Principles of Adjustment
            There are at least three other important fundamental principles of adjustment.  One such fundamental principle is this:  Insurers are not either legally or morally obligated to pay claims which are definitely not covered in applicable insurance contracts.  Perhaps this should be called the “Second First Principle” (“SFP”) of insurance adjustment  Thus, insurers are not obligated to pay claims which are demonstrably, provably, or establishably fraudulent, claims which are based upon provably false propositions, 100% of claims which are overstated for whatever reason, claims which are actually outside coverage, and so forth.  (Of course a provably false proposition and a probably false one are quite different.  A proposition which is probably false may—eventually—be “proved” to be true.  The weight of evidence can support a proposition which turns out to be false, but is never known to be false.  Thus, a jury may come to a false conclusion, because a proposition was “proved” to it to be true, even though it isn’t and never was.)   
            SFP is and should be deployed and utilized in defending bad-faith litigation.  Usually, if an insurer does not have coverage, it will not owe for bad faith, even if it reasoned badly, so long as sound reasoning trains have not been waived, or something of the sort.  Alas, SFP, too, involves complexity.  These include ambiguity, the relationship between insuring agreements and exclusions; the nature of conditions; and so forth.
The insurance contract is important and determinate, at least with respect to its clear statements and fairly establishable facts.  So are facts which are eventually proven to be true.   From a legal point of view, facts which are felt to be true, guessed to be true, or merely intuited to be true, are nothing more than something like wishful thinking or hopes for proof.  In any case, at the end, i.e., at the point of deciding coverage, feelings, guesses, invitations, wishes, and hopes are irrelevant and immaterial to correct coverage decisions.  (Sometimes, of course, wishful thinking, along the way to a decision, and others of these key ideas, can play a useful role, particularly where it takes time to locate, surface, and/or scrape-off the muck concealing the surfaces of previously hidden facts.)    
CFP and SFP are perfectly consistent.  Given the nature of contracts, insurers do not have obligations to pay claims that are correctly determined to be outside coverage, even if they have an obligation to try to look for coverage, once the claim is made.     Nevertheless, while consistent, CFP and SFP function differently.  CFP tells adjusters how to receive claims, how to investigate, what epistemic spirit to have, how to think about claims, and how to treat them.  More than anything else, CFP is practical normative principle.  Inherent in CFP are certain other ideas: objectivity, appropriate thoroughness, energy and willfulness when it comes to investigation and thought, and a willingness to look beyond the actually stated themes and details of a claim, as well as the actual wording of a claim.  Not all insureds think clearly or write well.  The same is true of public adjusters and others—e.g., lawyers—representing or assisting insureds in making claims.  Some of these ideas will be discussed again later.  SFP is a legalistic and linguistic principle.  It even has an empirical component.  It is not a norm; however, directing what ought to be done in the process of adjustment.  CFP is.  SFP is instead about how the social world actually is.  It is not a commandment.  Some might call SFP a meta-principle.  In other words, SFP is about the nature of other principles, such as CFP, how they actually work, perhaps how they should work, how they fit together, and so forth. 
            The situation is different; of course, if facts relevant to the claim are obscure or the insurance contract is ambiguous.  If policy language is, by itself, ambiguous, at least on the surface, and it is not clarifiable by genuine and provable reference to technical standard uses, e.g., engineering, medical, trade usages, &c., or it is not disambiguate-able by references to significant facts, e.g.., the actual intentions of the parties at the time of contract formation, under the law, the meaning of the language will (or should) be resolved in favor of coverage or to the benefit of the policyholder if coverage is already established.  The amount of lawyerly and academic prose on this rule is, at least, enormous, and perhaps immense.  (Assuming those words express different ideas.)    
What counts as ambiguity is not well established.  Here is a pragmatic list:   vagueness (consider the word “nearby”), the sandy (or, fuzzy) edges of some general terms (consider “maxim”), internal complexity (“corporate structure”), obscurity (“accident”), imprecise terms (“accepted,” as in “accepted principles”), oddity (“personal injury”), queer dictionary entries (“sudden”), huge and changing ranges of reference (“pollutant”), ill-understood terms (“willful”) and/or terms defined one way on one page and used differently on another, all may, in some circumstances—though not all—count as ambiguous terms.   Then again, not every general term with “fuzzy” edges should be counted as ambiguous.  Consider, for example, “balding,” “tall,” “short,” “heavy, (even) “fat,” “owned,” “finished,”  “work,” and many others may not be so adjudged, even if they are not words of perfect precision.[14]  
Paradigmatic, common usage ambiguity is quite different.  The term “ambiguity” of law means that the term has quite different meanings.  Consider, “bank,” “bank” and “bank.”   Obviously, some banks are financial institutions; some banks are slopes next to rivers; and some banks are angles at which airplanes turn. Also, consider the word “appearance.”   In a deposition, the following question and answer occurred:  
Q.                Is your appearance here today determined by the subpoena served upon you? 

A.                No.  I’m dressed the way I always dress on weekdays. 

Obviously, the word “appearance” is ambiguous.   
The applicability of general terms, even many with fuzzy edges should mostly be determined by reference to material empirical facts, not by reference to meaning.    Interestingly, the term “ambiguous” is itself ambiguous.  General terms with clear centers and fuzzy edges are not usually counted as ambiguous, even if they are counted as vague, to one degree or another.  In many contexts, a word is ambiguous only if it has quite different linguistic meanings.  This fact is often ignored in lawyer arguments about contract construction. 
Some of the instances are central to insurance disputes.  Consider, for example, the use of the word “regular” in some standard auto insurance policies.  In some policies, certain autos which are “regularly used” by an insured, fall into an exclusion   Here is an example of such an exclusion. Consider the following exclusion found in Form 8430 and frequently denoted B.2. 
We [the insurer] do not provide Liability Coverage for the ownership, maintenance or use of any vehicle, other than your covered auto, which is 
(a)    owned by you, or
(b)   furnished or available for your regular use.

Empirically speaking, what constitutes regular use may not always be empirically clear.  Once a month?  Twice a month?  Once a week? And so on.  At the same time, the word “regular” in the exclusion is probably not ambiguous.  A great many central cases are easily determined from obvious facts.  At the edges of the term, there is some vagueness.[15]    It should not be taken to imply ambiguity. 
Similarly, if it is unclear what happened to cause an accident, a fire, or some other property damage, an insurer may be tempted to deny a claim.  In the context of liability policies of a variety of sorts, the word “occurrence” is crucial.  Even though it is defined in terms of the accidental, the concept of occurrence is sometimes not easy to understand.  There has been substantial controversy, for example, as to whether the two airplanes which hit the two World Trade Center buildings constituted one occurrence or two.  (This is true even though the airplane which hit the Pentagon on 9/11 and was part of the same organized plot was unquestionably a separate occurrence.)   Now, consider this analogy.  Suppose, a large semi-truck crosses from one side of I-20 to the other side, say, because the driver is not taking the prescription drugs he is supposed to.  Suppose the truck is going 85 mph and hits Car One, drives Car Two off the road and into the water-filled ditch, hits Cars Three and Four at the same time—one on the right and one on the left, and then the truck swerves, flipping its trailer over and crushing Car Five, while the cab swings around and its forward and moving riverside side then hits Car Six.  How many accidents?  How many occurrences?   Saying there is just one occurrence in at least some of these contexts, seems to curse ordinary language, offend ordinary common sense, and constitute a worship of the convenient.   The same applies to the idea of an accident.  (A Quinnian Question:  Perhaps these ideas are fully ambiguous, or something close to it.  Suppose some senior claims people at the insurer know this.  Should adjuster be instructed to interpret the language in favor of the insured?  What advice should the adjusters be given by insurance coverage counsel?)
Often when the adjustment results are cloudy, access to adjudication should be an insurer’s right: “We – the company – can’t figure these facts out, so we will do whatever the court tells us to do.  We’ll conceptualize them as the court tells us.”  Sometimes these attitudes are aggressive and/or unreasonable.  Sometimes they even cause stupid decisions.  Sometimes not.  Sometimes the decisions to seek adjudication are appropriate and reasonable. Then again, sometimes the decision of an insured to seek adjudication is improper.  Suppose an insurer is pretty well convinced that there would be coverage if the claim were honest, but the insurer is convinced that the claim is not honest, although it knows it cannot prove to be true—its belief.   Suppose an insurer seeks adjudication in order to wear down and perhaps wear out the claimant whom it believes to be dishonest.  Is that an appropriate seeking of adjudication?  Probably not.   
            Within certain limits, some extensions through CFP are obvious enough.  If the insured says that the north half of the building is damaged and it is obvious from damage to the roof that more of the building may be damaged, the insurer should look around a whole lot more.  This has already been discussed some.  In such cases, the insured should be told, even encouraged to expand the claim, explicitly, if the bureaucrats at the insurer need it.  At the same time, it is not clear that the insurer should be looking for entirely different types of losses, when it investigates a given loss claim.  Thus, an insurer need not look for theft losses when examining storm loss.  The maxim, “Look for coverage!  does not prescribe that while investigating one type of claim, an insurer needs to imagine all types of claims which might be brought under a regular type of policy and search for each of them.  This would drive up the price of insurance absurdly.  He is not consistent with the spirit of the contract, which requires insureds to report losses before the insurer has an obligation to look for losses.  Besides, an insured might not want an insurer to look for a loss.  Indeed, it might not wish to discuss it. 
            At the same time, if an unreported loss is obvious, and the insured is in need of help, an adjuster for an insurer should probably point out to the insured that he has a different kind of loss and that he might want to file a claim for it.  Indeed, if the loss is quite an old one, pointing it out in Year Ten might be a good idea from a variety of points of view, including some interests of the insurer, some interests of the insured, and perhaps those of various other companies. 
            Thus, there is a certain clarity in and certainty about CFP.  Although an insurer is obligated to look for coverage, and it is clear that the insurer is obligated to look at empirical matters which present themselves, given the claim, it is not clear how far the insurer must, in following and obeying CFP, go beyond the actual wording of the claim.  Some distance is obvious enough, especially when the insured is a bit of an amateur.  Rigid, restrictive interpretation of the items of the claim is inconsistent with the spirit of insurance.  Nevertheless, spending valuable, expensive time searching for all sorts of possible claims is a (at least equally) silly idea.   Thus, CFP has its limits. 
Another fundamental adjustment principle is this:  Sound adjusting is governed by empirical facts, not by subjective impressions.  Let’s call this one the “Third Fundamental Principle” (“TFP”).  Its logic and status resembles SFP more than it does CFP.  Observers of the empirical world can be wrong about what has happened and/or about what caused what.  Thus, a policyholder who claims that his building exploded and burned as the result of being attacked by Iraqi terrorists may not have “seen” the facts correctly when he observed events surrounding his building in rural Wyoming.  (It was a building that housed harvested sugar beets.)  The policyholder could be perfectly honest, through and through, but he could also be wrong about the facts.  Perhaps he mis-saw what was projected at his building.  Perhaps he mis-saw who did it.  Maybe he was drunk.  Possibly he was stoned. 
TFP works well in bad-faith litigation, so long as the idea of subjectivity is maximized.  The idea refers to that which is mental only and not obviously connected by truth and/or evidence to the outside world.  The purely subjective is very much like guess-work by an adjuster.  Sometimes it works for insurers and sometimes the opposite.  If the insurer paid absolute heed to empirical facts, and the policyholder is suing on the basis of subjectivity, the insurer will win the bad faith case, even if it loses the coverage case.  If the insurer is depending on the subjectivity of the adjuster and  a mistake is made about coverage or about amounts owed, the insurer will lose the contract case and may well lose the bad faith case. Rationality and empirical evidence is the key to winning a bad faith case.
Sound adjusting can have something to do with subjective impressions, and even intuitions, of course, as already indicated, to the extent that these are stimuli of rational reasoning and the search for empirical evidence.  The adjuster must always include reference in her reports to an examination of what propositions relevant people believe (and/or appear to believe), and what they believe they have empirically observed, as well as what is actually establishable.  Subjective impressions are fine when they are no more than hypotheses.  Memory is important, of course, though it, too, is subjective.  Clear memory is even more important.  Reliable memory even more so: it is the most important form of acceptable memory.  Reliability is necessarily tied to empirical findings over time.  This fact is particularly true when causal processes are leading to possibly covered losses with sudden, mysterious, not actually physically observed, and so forth.  Subjective contents of minds may be important, but they are frequently not decisive.  This is true even when a given person’s memory is often reliable.  This is particularly true when a witness’s memory is inconsistent with establishable facts.  Looking for coverage does not require that the subjective triumph over the objective. Usually, it does not even permit it.
            Now is it the literal truth of the normative spirit of CFP to require that an insurer or the insurer’s adjuster absurdly assumed that a claimant is an insured?  Determining whether there is coverage requires determining whether a claimant is a party to or otherwise included as an insured within an insurance contract.  With respect to whether someone is a named insured, the insurer has to look at the contract, look at the names, and look at the facts.  It is not required to be particularly expansive, however.  This proposition is true even if the language of the contract has to be reformed.  A misspelled name, for example, does not create coverage for anyone other than the intended named insured.  The situation is somewhat different, probably, when there are additional insureds included by categories within a policy, and one of the terms creating additional insureds is ambiguous.  It is probably not radically different, however.  The doctrine regarding ambiguities and interpretation is not usually applied to proper names. 
            A fourth fundamental, “first” principle (“FFP”) of adjusting is this:  An insurer should probably treat an unresolvable empirical doubt in favor of coverage.   If it is unclear what happened, or it is unclear what the policy says, the insurer should pay the just amount of the loss, given the character of the coverage.  The insurer should not reduce the size of its covered costs as a result of the monetary amount of the legitimate but mild doubts.  Lawsuits often work this way, however, so these equations are very tempting in the adjustment process.  At the same time, if a claim is genuinely and substantially doubtful, it can be tried and thereby determined in a court of law, and under certain circumstances it should be.  It is a well-established law, of course, that genuine contractual doubts about the meaning of language in a policy should be resolved in favor of coverage.  Indeed, they should not only be resolved in favor of coverage, they should be resolved in favor of amounts of loss, where coverage is undisputed.  What applies to contract interpretation should be taken to apply to factual evaluations.  Of course, there is no legally established dividing line between mild doubts and those doubts which are genuine and substantial.
FFP explicitly extends this fundamental principle from construing policy language only also to construing ambiguous and unclear facts.  This extension is particularly true when the probabilities of opposing factual scenarios are indeterminable and must be treated as though they are approximately the same.  In contrast, if one probabilistic account of the nature of a loss, and what caused it, is quite high and the probability of its alternative is quite low, an insurer may rationally embrace the more likely account of what happened.  If, on the other hand, the probabilities for alternative accounts are indeterminable and not strikingly—dramatically—different, then the insurer should choose to be governed by the empirical or historical account that favors the insured.  Such is the essence of FFP. 
            CFP does not imply the existence of a fiduciary duty running from an insurer to an insured.  At most, it implies a special relationship, if it implies any sort of relationship.  Similarly, FFP is not derived from the nature of the insurer-insured relationship.  It is true because it stands in strong analogy with the legal principle governing the proper interpretation of contracts (including insurance contracts) which turn out to have used ambiguous language.  (Of course, the principle of a contract interpretation pertaining to ambiguous language is extremely important when it comes to adjusting claims.  Nevertheless, it is not—after the manner of CFP—a practical, morally based, normative principle of adjustment.  It is a well-established principle of law and therefore, affects adjustment principles.  Consequently, it need not be discussed as part of a group at which CFP is at the center.)   
            FFP is not usually quickly embraced by adjusters when they recognize the difference between it and CFP.  Nevertheless, the same moral, justice, and public policy arguments support both.  Policyholders consider trying to talk adjusters into adopting this principle. 
            How does the principle Look for coverage! fit in with these other principles?  CFP is supposed to be suggestive. It is supposed to be generative.  Any principle which is both of these must be very strong and a bit obscure at the same time.  Like many suggestive principles, CFP is fundamentally and significantly ambiguous.  This linguistic fact is not a bad thing.  The core idea expressed in CFP is not ambiguous, and the ambiguity of the central term encourages those who embrace it to interpret it broadly.  Its fundamental power lies in its core, its attractiveness, and its potential influence.  The term can be powerful without being completely precise.  Words like, “freedom,” “liberty,” “justice,” and “benevolence” are all like this.  
 CFP is ambiguous in another way also.  The word “look” is not absolutely clear on the surface of the language, precisely because it is broad and suggestive.  Indeed, the word “look” involves multiple meanings, and the concept of looking is itself multi-dimensional.  Perhaps, therefore, at least arguably, CFP should be, itself construed in favor of the insured, although this fact—if that’s what it is—should not include importing undenoted, unimplied, or unsuggested ideas into the concepts which are central to the principle; i.e., really looking and actually finding coverage. 
Of course, whatever else is true, a crucially important purpose of CFP is to motivate the rational adjuster.  It orients the attentions and the actions of the rational and properly committed adjuster and insurer.  It is not perfect, however.  Imperfections relate to problems.  There is tension between CFP and TFP. Look for coverage! implies work; it implies effort; it implies concentration; it implies sympathy; it may even imply staring, a bit.  This means pushing beyond the empirically obvious.  At the same time, looking for coverage does not imply inventing coverage.  It does not require saying you see something when you don’t.   There is no inconsistency between CFP and TFP, even if there is tension. 
CFP and Fairness
In order to consider Look for coverage! thoroughly, it is necessary to ask how it is justified.  It is necessary to ask why it is so completely true and central.  Obviously, CFP is attached to and implied by certain very important values.  Some of the most important fundamental values are knowledgeable-ness, impartiality, objectivity, and there is another one which is also extremely important, namely, fairness.  All four of these have already been mentioned and will be again.
The last of these four implies another fundamental principle of adjustment—a fifth fundamental principle:  Treat every claimant fairly! (5FP) Notice that 5FP refers to claimants not policyholders, while the remainder of the chapter refers to policyholders.  Of course, most claimants are policyholders.  Sometimes, one makes a claim when they are not a policyholder.  This happened not long ago in my office.  One of the lawyers had a tree fall on her house.  She called her agent to see who her insurance company was.  Her agent said it was the ABC Insurance Company.  The agent was wrong.  It turned out to be the XYZ Insurance Company.  Thus, so far as ABC was concerned, the claimant was not a policyholder, though she was a claimant.  Once the claim was made to XYZ, my colleague became both claimant and a policyholder.  The general point of 5 FP is that insurers should treat all claimants alike and should treat them as if they were policyholders.  Naturally, one of the first questions which comes up in applying CFP is this one:  Is the claimant a policyholder?  If the answer is clearly not, the insurance company need do nothing further.  It has already done everything it needs to do to look for coverage.  (Perhaps, there are exceptions.  If the ABC Insurance Company is part of a group, the adjuster at ABC might check unified computer records if they exist, to see if the claimant is insured by another member of the group and then give appropriate notice.)   Fair treatment is a complex idea.  In the context of insurance adjustment, the idea of fairness moves in two directions.  First, if every policyholder should be treated fairly, then no policyholder should be treated better than any other.  Wealthy policyholders should not be treated better than poor ones.  Similarly, impoverished policyholders should not be treated better than rich policyholders.   Asian policyholders should not be treated better than Native American policyholders.  Policyholders from Mexico (or of Latino ancestry) should not be treated better than policyholders who are African-American, African, Iraqi, Afghanistanian, and so forth.  Policyholders attempting to defraud the company should not be abused or treated worse than honest policyholders, although, it is perfectly appropriate to try to catch people committing fraud.[16]  
Second, the insurer itself should not be treated more differently than any policyholder.   Its second sense of fairness is one hard to grasp.  Fairness usually has to do with treating like cases alike.  An insurer and an insured qualify as like cases.  At the same time, favoring an insured over the policyholder is, in some sense, unfair, given the function of insurance.   Thus, the idea of fairness has at least two separate and independent dimensions.  Thus, the general idea of fairness implies that adjusters should treat the interests of the policyholder as at least equal in importance to those of the insurer. Many people say that the insured should treat the interest of the policy as more important than its own.  This is one of the reasons why some are tempted to call insurers the fiduciaries of their insureds.[17]   The ideas of equality of interests, and the idea of balanced interests, both travel with the idea of fairness.   
This second dimension of fairness raises an extreme problem for adjusters.  Adjusters are, to some extent, advocates, as well as experts on property damage, other kinds of damage, and negotiators.  Claims representatives are not lawyer, or pseudo-lawyer, advocates on behalf of insurers, as opposed to insureds.  They are not exactly advocates for insureds either.  Rather, they are advocates on behalf of actual as opposed to fictitious coverage.  (This is true both as to whether injuries and damages are covered and with respect to what amounts should be paid pursuant to coverage.)   Adjusters are advocates on behalf of truth, as opposed to profitability (to whomever the profits might flow) and they are advocates on behalf of impartiality and fairness.
            It is sometimes difficult for insurers to understand or fully embrace these principles.  Sound adjusters generally do, at least intuitively, however.  One of the responsibilities of senior and supervising adjusters is to teach others in insurance companies the truth and importance of these fundamental principles.  That’s not always easy. 
Justifying Principles
            It might be useful, in something close to a conclusion, to look at how CFP might be justified.  In this context, it might be useful to take a look at some theories of business ethics and so forth.   Several have already been mentioned and explored to some degree.  Those already mentioned can be formulated: 
  • Insurers should be appropriately knowledgeable when it comes to adjustment.
  • Insurers should be fair to claimants when it comes to adjustment.[18]
  • Insurers should be impartial when it comes to adjustment. 
  • Insurers should be objective when it comes to adjustment.[19]
  • Insurers should treat claimants rationally so far as their claims are concerned in the process of adjustment.[20] 
  • Insurers should treat claimants reasonably in the process of adjustment. 
Each of these principles is true, of course, and each of them implies that the adjusters either employed by, or working for the insurer should be the same.  Here are two more:
  • Insurers should treat claimants in morally appropriate ways during the processes of adjustment.
  • Insurers should observe the Golden Rule in dealing with claimants in the adjustment process. 
It is a virtual certainty that CFP is justified by some even more fundamental principle.  While CFP is a principle of insurance business ethics, it is not an obvious principle that leaps out at one.  This fact suggests the need for justification.  Although it is a fundamental principle of adjustment, it is not a fundamental principle of general business, business custom,[21] or morality in general. 
            Oddly enough, none of these (probably) true even more basic principles, by itself entails CFP.  A more interesting question, of course, is whether two or more of them in combination entail CFP.  In short, however, not every combination of two or more principles can be reviewed here.  Hence, this nearly concluding section will examine each of them by itself as a possible foundation for CFP. 
Does the requirement of knowledgeability entail CFP?  If the idea of being knowledgeable means being knowledgeable about an insured’s business, about what the insured does, about how his machines work, about how his house fits together, and so forth, the requirement of knowledgeability does not entail CFP.  An adjuster should be appropriately knowledgeable, of course. 
Does the requirement of fairness to claimants entail CFP?  The answer is Probably not., if the idea of fairness focuses on how different claimants should be treated—if the idea of fairness in claimants is understood as the idea that all claimants should be treated alike.  If this were true, then an insurer might treat claimants fairly, but not very well. 
Does the requirement of impartiality entail CFP?  The answer is, again, Probably not.   The reason is that if an insurer were required to treat insureds impartially but was permitted to construe all claims narrowly, then the requirement of impartiality would be met, but the requirement of CFP would not.  Exactly the same point applies to the requirement of objectivity. 
The requirements of rationality and reasonable treatment are too vague to constitute the foundation for CFP.  This is true, even though CFP is probably always reasonable, at least within some limits, and probably always rational.  There are limits, as has been observed above.  At the level of common sense, there are interesting questions.  If an insured has a $10,000.00 claim, it would cost $150,000.00 to investigate the claim, what does CFP require?   What does rationality require?  What does reasonable treatment require?  There is a sense in which rationality does not require the expenditure of $150,000.00.  At the same time, CFP may require that the money be spent or—more likely—that the claim simply be paid because it is too expensive to look for coverage and claims which are indeterminate should be paid if looking is a bad idea.  (Obviously, this last observation, while quite common, is puzzling in some sense.)
Does the Golden Rule establish CFP?  Obviously, to the extent that the Golden Rule is a moral principle, it comes close.  Most insurers would agree that when their insurance claim is at stake, they want it examined very carefully and expansively.  Consequently, the Golden Rule entails that this is how insurers should treat their own insureds.  Nevertheless, it is not completely clear that the Golden Rule is a universal principle.  It is not even clear that it is as universal as CFP, granting that the latter is, in some sense, narrow, since it applies to insurance adjustment and not to all human relations. 
Here are the problems with the Golden Rule.  For one thing, this Rule may work for people but not corporate entities.  Insurance companies need rules they can embrace not only for employees, but themselves as well.  Only this attitude will make training really work.  For another, this rule presupposes that all people wish to be treated in roughly the same way.  That thesis is probably false. To be sure, most people don’t like to be irrationally criticized and verbally attacked.  Others, however, do like it and subtly encourage it, because they like debate, they enjoy abusing others verbally, and so forth.  Not all people wish to be treated in the same way, then the Golden Rule is problematic as a universalistic principle of morality.  In addition, some people may wonder whether the principle applies well to corporate entities, as opposed to people. 
Finally, we look to the idea that all appropriateness—or, universalistic principles of moral appropriateness—entail CFP.  One recent influential thinker on the operation of businesses has a negative suggestion.  John C. Maxwell, the author of a number of books on leadership and corporate organization, has suggested that there is no such thing as “business” ethics.[22]   The reason to refer to Maxwell’s view is that the idea of principles of moral appropriateness contains the bullet-pointed list and certainly supposes that there are not only such things as perfectly general moral principles, but also principles applicable to much narrower ranges of business.  This suggests that Maxwell is wrong and that there are principles which function as business ethics.  Such restricted principles may be derived from more general principles, but they are not identical to more general moral principles.  CFP may be like this. 
The problem now arises.  In order to work out the answer to the foregoing question, it is necessary to think through what constitutes objectively establishable, general moral principles.   That enterprise cannot be conducted in this short paper.  However, a reasonable hypothesis is the following.  The Eighteenth Century famous, Enlightment German philosopher, Immanuel Kant (1724-1804), had it right.  The fundamental moral principle is Treat each person as an end, and never merely as a means.[23]   If the insurer follows this principle in adjusting claims, it will be going in the right direction and will embrace CFP.  The paradoxical problem is that Kant’s Principle may not be completely consistent with capitalism.  There is a danger in capitalism and profit maximization.  As Herbert Hoover once remarked, “The trouble with capitalism is capitalists.  They’re too greedy.”[24]   
Testifying
Obviously, it is appropriate that expert witnesses testify in insurance cases when some of the insurer’s exposure to damages hinges on whether its adjusters did a reasonable job. Often this an issue when the plaintiff—who is usually the policy holder of his assignee—is suing the insurer for common law bad faith, for statutory violations (i.e., statutory bad faith), or for a Stowers  violation.  I shall focus on first-party coverage. 
Fairly obviously, industry standards, procedures,  and customs regarding claims adjustment are relevant.  Experts are often called to testify on these.[25]  Sometimes they are adjusters, claims executives, or retired folks who used to do such things; sometimes they are experienced insurance lawyers;  sometimes they are professors of something.  The proper scope of  adjuster or claims investigations is crucial.[26]  Indeed, this is one of the most important areas of expert testimony and hence thought—this and the attitude in which investigation are conducted and utilized. Interesting, it leads back to Look for coverage!  
Conclusion
            This paper started with a hypothesis that Look for coverage! is one of—if not, the—fundamental principles of really good adjustment practice.  The surface themes of this paper are to explore CFP and related to some other principles.  The underlying theme of the paper is that CFP has enormous implications for the way to conduct insurance litigation, especially when an insurer is accused of bad faith.  The policyholder lawyer ought to try to establish, at least, these two propositions:  the first is that there is coverage, while the second is that the insurer did not follow CFP.  The strategy of the insurer should be to try to show that there is no coverage, but that if there is, it followed CFP.  The more detailed that the CFP-related part of the case can be articulated, developed and concluded, the more likely it is who will win the case.
            There is a final question of interest to lawyers.  To what extent should CFP be involved in defending insurer who have been sued?  This is an ambiguous question.  Here is Version One:  Should the defense of the bad faith case be organized around defeating any suggestion that CFP was violated?  Now Version Two:  Should adjuster-witnesses be advised to try and keep CFP in mind?  Version Three:  If so, how and to what extent? 








1. Michael Sean Quinn, The Ethical Habitat of Adjusters: Principles, Problems, and Practicalities. This essay was published in two parts in Volume 10 of the ENVIRONMENTAL CLAIMS JOURNAL. Part I appeared in the Winter 1998 at p. 91, while Part II appeared in the Spring edition at p. 77.

See Kevin M. Quinley, ADJUSTING ADVERSITY: HOW CLAIMS PROS CONQUER WORST CASE SCENARIOS (2003). Mr. Quinley has written a lot, over time, and some of it can be quite helpful.  He is given to orderly and complete-looking lists so they can be helpful in thinking about how to take adjuster depositions.  Mr. Quinley, C.P.C.U., A.I.C., also wrote WELL ADJUSTER; 185 SUCCESS TIPS FOR THE ADJUSTER’S CAREER (2001).  His book contains 10 fundamental principles and a large variety of practical tips, such as: #151: “Watch the fuel gauge,” which—I think—is “Don’t fun out of gas.”    Quinley’s TIME MANAGEMENT FOR CLAIMS PROFESSIONALS 2000) is also helpful, s is his THE QUALITY PLAN; PRACTICAL ADVICE TO KEEP CLAIMS CLIENT COMING BACK (1992).  This last aging book is about independent adjusting, and it was published by Claims Books in Seattle, Washington. There have been no substantive alterations in the literature since then with the possible exception of cyber evolution and techniques of investigation. These developments have not changed any fundamental principles, however; only techniques have changed, and there have not been many of those changes in the last decade.  

[3] I am probably among the many.  Obviously, it is illegitimate to ask an adjuster in a deposition whether he believes in the existence of one perfect God, His presence in the work, the damnation of the dishonest and overly self-interest,. whether he believes that Jesus Christ is his savior, or whey s/he goes to church.  Still, one wonders, Would a devote Christian be a better adjuster than an atheist? Of course, not even this question can be asked in discovery or at trial.

[4] Ken Brownlee, WINNING BY THE RULES: ETHICS AND SUCCESS IN THE INSURANCE PROFESSION 70 (2001).  Obviously, this is not exactly the idea of faith to be found in religion—not even close. (Note the title.  Brownlee argues that insurance adjustment is a profession.  This can be an interesting—if abstract area—to explore in some depositions, since professions are often regarded as having higher ethical standards than mere vocations.   Mr. Brownlee is also the co-author of a helpful book for adjusting and helping lawyers prepare to depose or examine adjusters.  Pat Magarick and Ken Brownlee, CASUALTY, FIRE & MARINE INVESTIGATION CHECKLISTS (5th Ed. 2004).  Curiously, the book WINNING BY THE RULES is inexplicitly oriented toward liability adjustment.

[5] Here is an example.  Liability carriers are often obligated to defend their insured.  The insurer therefore has the right to command the lawyer, who is a fiduciary of the insured who is at least one of the lawyers clients.  Does the insurer have a fiduciary to run the defense in this or that way?  Are there not fundamental conflicts of interest?  The insurer must look after its insured, since it has contracted to do so, but it may have obligations, e.g., to its stockholders, to look after its own profits.

[6] He is another of the truly first class adjusters, as well as a willing teacher.  Moyer is also a very knowledgeable and effective expert witness.

[7] See Steven D. Levitt and Stephen J. Dubner, FREAKONOMICS; A ROGUE ECONOMIST EXPLORES THE HIDDEN SIDE OF EVERYTHING (2005).  Their second chapter argues that cheating is a fairly universal phenomenon, and he develops an argument as to why this is true.

[8] Here is a version which would cover insurers only:  Sophisticated subtlety is not easy to defend when it is employed by insurers to justify denying claims. This is almost certainly true in personal claims, such as auto and homeowner claims.  It works pretty well in workers compensation and commercial building claims.  It may not work quite so well in business interruption claims, especially where the lost profits derive from very complex activities and pricing systems, e.g., big time utilities.

[9] See Ray Bourhis, INSULT TO INJURY: INSURANCE, FRAUD, AND THE BIG BUSINESS OF BAD FAITH (2005).  The author provides a history of a claims department—or, set of them—in this exciting litigation book about adjustment in disability insurance.   The errors of the insurance company in this book illustrate the intuitive importance of Look for coverage! in insurance trial work.
 
[10]  What does it mean, after all, to say that “all men are created equal” or to assert that “it is self-evident that every person has a right to pursue happiness.”

[11] Consider the following passage in a biography of Maurice (“Hank”) Greenberg, formerly the head of AIG and now the leader of the Starr Group of insurers and intermediaries. “”While one part of the Greenberg profit formula was to charge high premiums, another was to pay as few claims as possible.  To that end, AIG has always had a notoriously tough claims department that is famous for finding reasons to set policyholders away empty-handed.  The company was so tough, in fact, that some portfolio managers joked that they loved to buy AIG stock, but they would never consider buying an AIG policy.  There is nothing wrong with that approach, of course, provided that it isn’t carried to such lengths that it drives business away.  Management’s first and foremost obligation is to make as much money for its shareholders as it can.  Its only real obligation to policy holders is to honor the contract.”  Ron Shelp with Al Ehrbar, FALLEN GIANT:  THE AMAZING STORY OF HANK GREENBERG AND THE HISTORY OF AIG 7 (2006). Many observers believe that AIG has changed over time in this regard.  A Quinnian Question: Can an insurer both (i) affirmatively, actively, and as a matter of business policy  try to avoid paying as many claims as possible (and/or pay as little as possible on each claim paid) and (ii) systematically and as a matter of business policy be trying to honor its insurance contracts?

[12] Brownlee, supra, n. 4 at 71
.
[13] Adjusters need to be very careful about this feeling.  If a claim comes in much higher than anticipated, there is going to be a tendency to suspect that the claim has been fraudulently expanded.  If this suspicion determines a given adjustment process through and through, and the suspicion turns out not to be true, there is a substantial risk that the insurer will mistreat the insured.  In some sense, fraudulent claims are against insurers in a way legitimate claims are not.  Claims against will almost always be treated differently than claims for.

[14] Is this one interesting?  “[A]lthough a concept of individual authorship might have existed in the Middle Ages, tht concept was very different from the proprietary notion of authorship we have today or the one that existence in Rome during the Classical Age.  As Ernst Goldschmidt pointed out, ‘[t]o the medieval scholar the question: Who wrote this book? Would not necessarily or even primarily mean: Who composed this book? It might convey that the inquire was for the identity of the scribe not the author.’  The question meant liberally who wrote the book.” Peter K. Yu, Of Monks, Medieval scribes, and Middlemen, 1 MICH. ST. L. REV. 1 (2006).  Yu’s quote is from E. Ph. Goldschmidt, MIDIEVAL TEXTS AND THEIR FIRST APPEARANCE IN PRINT 102 (1943).  Now, forget about history.  Could the same problem arise today.  Consider these questions about handwritten manuscripts:  Who wrote this diary?  Who wrote this contract? Who wrote this will? Who write this draft of the novel?  Now suppose the insured is whoever “wrote” something.

[15]  See Timothy Williamson, Vagueness (1994).  See also Rosanna Keefen Petersmith, Eds., Vagueness:  A Reader  (1999). 

[16]  Several Authors, Fraud Showdown At The PC Corral!, Crackdown! (June 2005) (“A Special Supplement to Claims in National Underwriter Magazines.”)  Of course, policyholder fraud on insurance is nothing new.  For an account of a whole series of such frauds involving missing ships during the last third of the 19th Century, see Ann Larabee, The Dynamite Fiend:  The Chilling Tale of a Confederate Spy, Con Artis, and Mass Murderer  141 (2005). 

[17]  See William T. Barker, & Others, Is An Insurer A Fiduciary To Its Insureds?,  25 Torts & Ins. L.J. 1 (Fall 1989). 

[18]  Nicholas Rescher, Fairness; Theory & Practice Of Distributive Justice (2002).
  
[19]  See Nicholas Rescher, Objectivity:  The Obligations Of Impersonal Reason (1997).
 
[20] See Robert Fogelin, Walking The Tightrope of Reason: The Precarious Life of a rational annimal (2003). 

[21]  See Ekkehart Schlicht, On Custom in the Economy (Oxford University Press 1998). 

[22]  John C. Maxwell, Ethics 101:  What Every Leader Needs to Know, Preface (2003).  This book was originally published as There’s No Such Thing As “Business” Ethics.   As indicated, Maxwell is a leading thinker and teacher when it comes to issues of business leadership.  See John C. Maxwell, Developing The Leader Within you (1993), and many other works. 

[23]  Interestingly, founding fathers of the United States, Adams, Hamilton, Jefferson, Madison, and so forth, read many Eighteenth Century European thinkers:  Burice, Voltaire, Diderot, and so forth.  They did not read Kant, apparently.   One can understand why.  The prose is difficult.  See, for example, Ron Chernow, Alexander Hamilton (2004). 

[24]  Quoted in John Steele Gordon, An Empire of Wealth:  The Epic History Of American Economic Power 283 (2004). 

[25] See Hangarter v. Provident Life & Acc. Co., 373 F3d 998 (9th Cir. 2004).  This is the care which  is part of the focus of  the book INSULT TO INJURY, referenced in a footnote early in this paper. See also Douglas G. Houser and Dennis J. Wall, Expert Witnesses on  Insurance Issues: Locating Them, Retaining Them and Presenting Their Testimony, ___  FDCC QUARTERLY 33 (Fall 2005).  See Charles Platto and William T. Barker,  A Practical Guide to the Use of Experts in Insurance Claim Adjustment, 23 INS. LITIG. RPTR 133 (2001).  See also William T. Barker, Charles Plato and Polly Estes, A Legal Theory of the Use of Experts in Insurance Claim Adjustment, Id. at 140.

[26] State Farm Fire & Cas. Co. v. Simmons,  963 S.W.2d 42 (Tex. 1998).


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